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You also need to remember that when you post your new content via a status update, only a small percentage of your friends/followers will actually be online at that moment to see it.
To maximize the likelihood of your followers seeing and reading your new post, you may need to send multiple updates on different days and at different times.
Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics).
Tailoring your status/headline for each community could make a big difference.
A few examples: A great strategy is to write a compelling headline or question as your forum post title, then include some thoughtful commentary followed by your shortened URL.
Lastly, ask for readers to provide feedback on the forum to continue the discussion.
Plaxo – Although not as popular, Plaxo is another great business networking site that makes it really easy to “add a feed” and plug in your blog content automatically.
Here’s how it works: While this one may seem pretty obvious, it’s not that simple.
You’ve just finished writing a great new blog post.
You’re excited that you’ve shared your ideas and expertise with the world. As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key.
Go back to your content and try to beef up your post title, content, meta description and tags with those popular terms/phrases.
One of the most powerful and misunderstood mechanisms of a blog is its RSS feed.